Nutrafol
Rebuilt the growth engine. Scaled spend 50x. Positioned the brand for acquisition
Date
Jan 10, 2023
Client
Nutrafol
Timeline
1 year
//The Problem
Despite strong traction, a compelling brand narrative, and a best-in-class product, Nutrafol’s paid growth efforts were stuck.
Ad spend had plateaued under $20k per month, and previous partners couldn’t scale profitably or unlock deeper unit economics. Growth was happening, but the engine wasn’t firing.
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//The Solution
We stepped in to rebuild Nutrafol’s growth engine from the inside out. Resetting paid strategy, reworking segmentation, and driving rapid creative iteration tied directly to business performance. Our focus wasn’t just efficiency. It was building a growth model that could scale with confidence.
Monthly leads scaled by over 17x
Acquisition cost dropped by 32%
Paid channels scaled from $20k to over $1M per month, profitably
Strategic momentum contributed to a majority-stake acquisition by Unilever (total valuation ~$1.2 billion)
//By the numbers
